Featured Field Case Study · Sudurpaschim & Karnali
Jaivik Mal Campaign
When Samarthya Nepal went to Sudurpaschim & Karnali Provinces to market the organic biofertilizers of Uchit Jaivik Udhyog, we faced various problems regarding the trust, authenticity, logistics and local politics.
CHALLANGES WE FACED
Introducing a New Product
- Low Awareness: Most farmers had never used this type of bio-fertilizer and thought it was the same as vermicompost or compost fertilizer.
- Remote Villages: Remote mountain villages simply weren't on any delivery route.
- Dealer Resistance: Local shops refused to stock the product because nobody was asking for it yet.
OUR SOLUTION
Earning Farmer's Trust
- Clear Demonstrations:We showed farmers how the product worked and how it differed from traditional fertilizers.
- Village Visits:We met farmers in person, answered their questions, and spoke in their local language.
- Direct Supply: We worked with farmer cooperatives to make the product easier to access.
Field campaign footage from Sudurpaschim villages
Geographic Focus
Sudurpaschim, Karnali, Lumbini, Gandaki, Bagmati
Interactive map – hover or tap a province to see Samarthya's work there.
Primary Hubs:Dhangadhi, Nepalgunj, Surkhet, Nawalpur, Chitwan, Butwal, Pokhara, Kathmandu
Farmer Network Growth
Farmers onboarded per period